We’re known for our unique combination of design and style. Our wide range of affordable suitcases are made to last, from innovative, high-quality materials with an attention to details and quality. But practical doesn’t have to mean boring. Our vibrant, eye-catching designs and colours make our products stand out from the crowd. Designed with the world-traveller in mind, our luggage is the perfect travel buddy for your next adventure.
Brand milestones
American Tourister is one of the leading luggage brands in the world with a presence in more than 120 countries worldwide.
1933
1945
'33
Our journey started in 1933, when founder Sol Koffler put his life savings on the line to start a luggage company in Providence, Rhode Island (USA). His dream: to create a hard-wearing suitcase that was affordable for everyone.
1945
1965
'45
Air travel was taking off and lighter luggage was in high demand. We introduced the lightweight HI-Taper luggage for world travellers, which was packed with extra features to make their journeys easier.
1965
1971
'65
The 50s found us experimenting with cutting-edge materials to develop the world’s first moulded luggage, in a recognizable modern design, which was able to withstand the toughest of treatment.
When international travel soared in the 60s, we were the first company to ‘flight test’ our luggage with cabin crew from major airlines.
1971
1993
'71
We launched the Gorilla advertising campaign. This world-famous, long-running commercial featured a gorilla beating the hell out of a piece of luggage in a zoo cage. He never could destroy that thing!
1993
2014
'93
Two of the world's greatest luggage brands come together.
Two of the world’s greatest luggage brands came together, when American Tourister was acquired by Samsonite: a union that took both brands to new levels.
2014
2017
'14
We teamed up with Disney to create suitcases featuring fan favourite Disney & MARVEL characters.
2017
2018
'17
We’re winners! SoundBox, our iconic polypropylene collection, featuring an impactful concentric circle design won the prestigious Red Dot Design Award.
2018
2019
'18
Score!
We joined with world-famous football player, Cristiano Ronaldo, who was our global brand ambassador for our 2018 media campaign.
2019
2020
'19
Innovating again, we introduced the Airconic collection to our product portfolio.
More than just a stunning contemporary design – it was our lightest hardside suitcase yet – with the large Spinner weighing in at only 3.2 kg.
2020
2021
'20
Understanding the need for change and commitment to protect our planet, we focused our efforts towards producing more sustainable luggage, with a unique material made from recycled PET bottles called RecyclexTM. This fabric can be used to make both inner lining and outer suitcase & bags fabric.
2021
2023
'21
The 1.000.000th SoundBox was sold in Europe, securing its position as a travel fan favourite. Have you spotted one on your adventures?
2023
'23
We turned 90!
Yep, we’re older than we look but still pursuing our vision to develop high quality luggage affordable to everyone – just as our founder wanted.
